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Our Colors

The Signature Primary Brand Color Palette is mature, warm, and classic. Percentages of the Signature Black can be used to open the palette to various shades of gray. Percentages of PMS Black C are the only grays that should be used. All collateral—print, digital, or otherwise—should only use colors that directly match the palette provided.
Signature Black
PMS BLACK C
 
CMYK
60 / 40 / 40 / 100
 
RGB
0 / 0 /  0
 
#000000
Signature Gold
PMS 4515 C
 
CMYK
20 / 30 / 70 / 15
 
RGB
180 / 151 / 90
 
#B4975A
Signature Gradient
ALTERNATE
BETWEEN:

#B4975A
#FFFFFF
 

 

 

 

 

 

Signature Red
PMS 7637 C
 
CMYK
16 / 93 / 76 / 42
 
RGB
113 / 33 / 40
 
#78081E

Color Palette Ratios

There are two factors that are key when it comes to color and creating a consistent visual brand: 1) using the correct color values and 2) using them in the right ratios. Shown below are the ratios for how often each color should be used—both in individual pieces of collateral and as a whole. This matters especially when there are multiple pieces that must hang together. The primary color is Signature Black and it should be used predominantly. The secondary colors are Signature Gold, percentages of Signagture Black and the Signature Gradient. Signature Red should be used extremely sparingly.

Signature Black

50%

Signature Gold

20%

Black Tints

20%

Gradient

10%