Logo & Visual Standards

One of the key components of Signature’s brand identity is our logo and visual standards, which plays a vital role in the success of our bank. When all of our markets and divisions consistently utilize the same logo and visual elements, it creates a unified brand experience that instantly builds trust, confidence, and recognition among our customers.

 

With this in mind, take care when selecting which version of the brand logo to use. In addition to being consistent, you want to provide the highest form of contrast, clarity, and professionalism.

Primary Logo

This version has been dubbed the Signature Bank of Arkansas Primary Logo and should be the first selection when the context of your design allows. The primary logo should be used when on a white or light background.

Acceptable Variations

There are a variety of acceptable variations of the Primary Signature Bank Logo. All acceptable versions are shown below. If not shown here, it is not an acceptable variation.

Primary Logo Variations

The white outline with the white "S" should only be used when no other logo is an option. There are very few circumstances when this should be used.

Download Primary Logos
Signature Bank State Icon

The Signature Bank icon can be used in instances where vertical and horizontal space is limited. The icon should only be used if there is accompanying branding to support the mark. For example, the icon makes a great social avatar. This is an acceptable use case because the name Signature Bank of Arkansas appears elsewhere on the profile.

The white outline with the white "S" should only be used when no other logo is an option. There are very few circumstances when this should be used.

Subsidiary Logos & Variations

The following are approved subsidiary logos of Signature. Similar to our department logos, all of these are compliant with the guides provided in the initial example. When creating any new logo, use the guides to create consistent positioning, spacing, sizing, and colors. When used, the guides allow us to create multiple, distinct logos without opening the visual brand to inconsistencies. Any new logos must first be approved by the Marketing and Brand Department before use.

Banco Sí

Banco Sí is a curated banking experience within Signature Bank of Arkansas. All of our staff is bilingual in Spanish and English, giving customers the ability to bank in their preferred language. Below are acceptable logos for Banco Sí.

Banco Sí Primary Logo
Banco Sí Variations

The white outline with white "S" should only be used when no other logo can be used. There are very few circumstances when this logo should be used.

Banco Sí State Logo
State logo Variations

The white outline with white "S" should only be used when no other logo can be used. There are very few circumstances when this logo should be used.

Banco Sí Disclaimer Logo
Disclaimer Logo Variations

The white outline with white "S" should only be used when no other logo can be used. There are very few circumstances when this logo should be used.

Banco Sí En Espanole Logo
En Espanole Variations

The white outline with white "S" should only be used when no other logo can be used. There are very few circumstances when this logo should be used.

Department Logos & Variations

Shown below are varying department logos. All are compliant with the guides provided in the initial example. When creating any new logo, use the guides to create consistent positioning, spacing, sizing, and colors. When used, the guides allow us to create multiple, distinct logos without opening the visual brand to inconsistencies. Any new logos must first be approved by the Marketing and Brand Department before use.

Primary Mortgage Logo
Mortgage Logo Variations

The white outline with the white "S" should only be used when no other logo is an option. There are very few circumstances when this should be used.

Primary Private Wealth Group Logo
PWG Logo Variations

The white outline with the white "S" should only be used when no other logo is an option. There are very few circumstances when this should be used.

Primary Treasury Logo
Treasury Logo Variations

The white outline with the white "S" should only be used when no other logo is an option. There are very few circumstances when this should be used.

Bank of Brinkley

Signature’s presence in Brinkley reaches back to the founding of the Bank of Brinkley in 1903. We love tradition, which is why the Bank of Brinkley logo and its branding elements are more prominent than "Signature Bank of Arkansas" throughout the Brinkley community. All of the following logos are accceptable to use when representing this division of our bank.

Bank of Brinkley
Primary Logo
Bank of Brinkley
Variations
Bank of Brinkley
Stacked Logo
Bank Of Brinkley
Stacked Logo Variations
Bank of Brinkley
Bank Icon
Bank of Brinkley
Bank Icon Variations

Logo Minimum Sizing

It’s important to follow brand identity sizing guidelines. When used at smaller sizes than those shown below, letters bleed together, customers will not be able to read important details, and printed materials become blurry. Be sure to follow these guidelines for digital and print applications.

MINIMUM SIZING:
SCREENS: 85PX
PRINT: 20MM
MINIMUM SIZING:
SCREENS: 145PX
PRINT: 30MM
MINIMUM SIZING:
SCREENS: 35PX
PRINT: 8MM

Incorrect Logo Usage

Shown below are incorrect instances of logo usage. Never outline the logo, rotate it, add a drop shadow, warp, or alter the logo in any way. This is extremely crucial to creating a consistent and professional brand experience.

Do not change the color of the logo

Do not use drop-shadows or effects

Do not outline logo

Do not stretch the logo

Do not rotate logo

Do not shear, skew, or add transform effects to logo

Do not alter letter spacing

Do not apply additional gradients

Background Patterns

Utilizing abstract architectural details and textures is key to the Signature visual identity. They help create depth and dimension within our simple color palette while maintaining a refined, professional aesthetic. These patterns are widely used for collateral materials, web and digital marketing, signage, posters, and other printed pieces.