Collateral materials, such as brochures, posters, and signage, are effective ways of communicating information about our products and services with customers. Note the consistent use of our logo, fonts, patterns, and brand colors on each item below.

Utilizing abstract architectural details and textures is key to the Signature visual identity. They help create depth and dimension within our simple color palette while maintaining a refined, professional aesthetic. These patterns are widely used for collateral materials, web and digital marketing, signage, posters, and other printed pieces.

When possible, use photography of real and recognizable people that work or bank with Signature. This helps to establish authenticity and emphasize the personality of our brand. However, this is not always possible. When sourcing stock photography, choose images that reflect diversity and visually align with the lighting, contrast, and color of the examples provided. One approach to choosing photography that feels inclusive and friendly is to use a subject matter other than people, such as animals.

Below are examples of print ads, billboards, and digital ads that utilize our brand colors, textures, fonts, and photography styles. If you need to run an ad or know of an advertising opportunity, you may contact the Marketing and Brand Department.